5 Simple Techniques For Comme Des Garcons

Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into The most influential vogue properties in the world. Its international good results was not constructed via conventional advertising and marketing or mainstream developments, but through a Daring philosophy: problem the norm, split conventions, and let originality speak louder than popularity. This unconventional solution turned the inspiration for CDG’s throughout the world expansion.

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CDG received international consideration by presenting clothing that rejected regular ideas of splendor. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the interest of world vogue editors and buyers early while in the nineteen eighties.

This international visibility strengthened the CDG Hoodie title and captivated faithful prospects from each corner of the globe.

The 1995 "Slumber" selection consisted of striped pajamas "bearing prints of identification numbers and marks of army boot prints".[30] Contemporaneous media coverage juxtaposed photographs of the gathering with visuals taken at Auschwitz focus camp, and the controversy received Worldwide coverage.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was commenced in Tokyo by Rei Kawakubo in 1969 and recognized as a firm in 1973. The brand name's name was impressed by Françoise Hardy's 1962 song "Tous les garçons et les filles", particularly from the road "Comme les garçons et les filles de mon âge" ("similar to the girls and boys my age").

The 2006 autumn/Winter season collection addressed the strategy with the persona,[15] the different ways to existing one particular's self to the whole world. Fusing personalized menswear with feminine things for example corsets and flower printed dress fabrics, Persona was another selection that blended the feminine Using the masculine.

CDG built a robust distribution program by placing its solutions in prime luxury vendors like Dover Street Sector, SSENSE, Farfetch, Barneys, and Global boutiques. This gave the brand use of elite clients globally though preserving its creative integrity.

In 2017, the company introduced a new fragrance, Concrete, and marked its start in the US that has a dinner curated with the artist and chef, Laila Gohar.

Every retail outlet was developed as an inventive space, improving CDG Hoodie's standing for innovation and supplying purchasers an immersive retail encounter.

Along with the rise of online shopping, CDG expanded its access by offering collections by means of Formal and partnered e-commerce platforms. Social media marketing and style communities assisted distribute the manufacturer’s identity, generating parts like the Perform Heart tees and Converse sneakers viral around the globe.

The CDG x Converse Chuck Taylor became Just about the most identified sneaker collaborations on the globe, helping CDG attain worldwide mainstream visibility even though keeping legitimate to its edgy creative imagination.

Comme des Garçons’ runway shows in Paris are legendary. Kawakubo’s theatrical shows, often much more like art installations than fashion shows earned worldwide media coverage, reinforcing the manufacturer's standing for groundbreaking creative imagination.

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The business also generates a line of agendered fragrances, nearly all of which can be unconventional on Comme Des Garcons earth of perfume and aligned Using the styles of its clothes.[6]